The Pursuit of Happiness

an augmented reality letterpress poster exhibition

The Pursuit of Happiness is an augmented reality poster exhibition featuring more than 50 letter-pressed American presidential campaign slogans. Augmented reality brings to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate.

Sofie Hodara + Martha Rettig

The Opening

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The Posters

1828 Jackson 1840 Harrison 1844 Clay 1852 Pierce 1856 Buchanan 1860 Lincoln 1868 Grant 1872 Greeley 1876 Tilden 1884 Blaine 1884 Cleveland 1888 Harrison 1896 Bryan 1856 McKinley 1900 McKinley 1904 Parker 1912 Roosevelt 1920 Harding 1924 Coolidge 1928 Hoover 1928 Smith 1932 FDR 1936 FDR 1940 FDR 1946 Dewey 1946 Truman 1952 Adlai 1952 Eisenhower 1956 Eisenhower 1960 JFK 1964 Goldwater 1964 LBJ 1968 Humphrey 1972 Chisholm 1972 McGovern 1972 Nixon 1976 Carter Peaches 1976 Carter Peanuts 1980 Reagan 1984 Mondale 1984 Reagan 1988 Bush 1992 Clinton 1996 Dole 2000 Bush 2004 Kerry 2008 McCain 2008 Obama 2012 Romney
the pursuit of happiness poster the pursuit of happiness poster

More information about the exhibition Here