The Pursuit of Happiness

an augmented reality letterpress poster exhibition

The Pursuit of Happiness is an augmented reality poster exhibition featuring more than 50 letter-pressed American presidential campaign slogans. Augmented reality brings to life the sometimes-unsettling and often-preposterous words of American political leaders from the past 200 years. As a whole, the posters portray the evolution of American values and inject a bit of humor into our current political climate.

Sofie Hodara + Martha Rettig

The Opening

gallery opening gallery opening gallery opening gallery opening gallery opening

A Selection of Posters

the pursuit of happiness poster the pursuit of happiness poster 1946 Dewey 1946 Truman 1984 Mondale 1984 Reagan 1988 Bush 1844 Clay 1912 Roosevelt 1920 Harding

More information about the exhibition Here